Front Street Grand Re-opening Promotes Shop Thorold Campaign

Front Street Grand Reopening Shop Thorold

The completion of the Front Street revitalization project was celebrated at a grand re-opening event on November 28, 2020 including announcements on Shop Thorold promotions to highlight the rebirth of the new downtown core.
Celebrations included a formal ribbon cutting ceremony on Front Street South at the intersection of Sullivan Avenue and Clairmont Street. Thorold Mayor Terry Ugulini and BIA Chair Serge Carpino headed up the photo op along with a few local dignitaries and media representatives. To respect Covid-19 restrictions on public gatherings, the general public was limited at the live ceremony, but the community can view the ribbon cutting presentations on the Thorold BIA websites and social channels.

The businesses have always deserved a vibrant downtown with infrastructure that allows creative and entrepreneurial minds to create a sense of community. We are building the future with great partners!”
“It is the entrepreneurial spirit of our business owners, landlords and developers that will pave the way for success. The public sector has invested and the private sector will now complement that investment with their passion and hard work. This partnership will continue on, as now more than ever governments need to work lock step with the private sector to create prosperity and livable communities.”

Thorold Mayor Terry Ugulini

Scavenger Hunt Game Encourages Customers to Shop Thorold

Following the official re-opening of Front Street, a Scavenger Hunt Game will run from November 28th to January 4th. The free game has been designed to entice visitors to explore the downtown area to find 10 bulb decorations in windows at participating businesses. Go to for more details to win a prize in this fun contest.

“We want to thank people for shopping locally and supporting our small businesses. Together we can all celebrate an amazing rebirth of Downtown Thorold,”

BIA Chair Serge Carpino.

To brighten up the season, a series of festive light displays on the new sidewalk bump-outs along Front Street will illuminate the area for people to enjoy. Visitors can try to win a prize by taking a selfie at one of the displays and posting their photo on social media with the hashtag #NewDowntownThorold.
The BIA is also holding a Decorate your Front Window Display contest for member businesses. The public will be invited to vote for their favourite display. Prizes will be awarded to the top two businesses with creative window displays. The public can vote at All prize winners in the BIA holiday season promotions will be announced in early January.

“As questions are being asked about the status of businesses and how they are coping with these unprecedented times, one thing is certain, Front Street revitalization in Thorold is taking shape and ready to accommodate the next phase of investment and innovation, through the cultural and historic roots that define this great downtown. With new streetscaping providing for a walkable and accessible downtown, what were once renderings is now becoming a reality. These have been challenging times, but the people of Thorold are resilient and they understand the importance of the “Shop Local” campaign,”

Mayor Ugulini stated.

Construction work by Peters Excavating started on May 11th on the Front Street revitalization that included a new road from Sullivan Avenue to Regent Street, sidewalks, infrastructure, and streetscaping. The BIA is currently collaborating with the City of Thorold to install a new communications system to play outdoor music and run free public Wi Fi in the downtown core. Stay tuned for news on this exciting development as the evolution continues in Downtown Thorold.